Privacy Notice

Updates to our Privacy Notice have an Effective Date noted below.

This westwavewear.com Notice applies to the websites, mobile applications, physical locations, and other features and services owned or operated by westwavewear.com or one of its affiliated companies (collectively, “westwavewear.com”) that provide this Privacy Notice (collectively, the “Sites”). This Privacy Notice describes our data and privacy practices with regard to the Sites. We may combine data we collect online and offline.

Please take a moment to review this Privacy Notice. Please also review the Terms and Conditions, which governs your use of the Sites. Please note that certain features or services discussed in this Privacy Notice may not be offered on the Sites at any particular time. By using these Sites, you agree to the collection, disclosure, and use of your data as described in this Privacy Notice. If you do not agree with the terms of this Privacy Notice and the applicable Terms and Conditions, do not access or use the Sites or westwavewear.com’s services or provide personal information to us.

Summary

This summary provides an overview of some important information regarding our collection, use, and sharing of data. PLEASE REVIEW OUR FULL PRIVACY NOTICE BEFORE USING OUR SITES.

  • We may collect personal information from you, which we primarily use in connection with your relationship with westwavewear.com, your use of the Sites, processing your transactions, and sending you information from us or on behalf of certain third parties. We also automatically collect data through your use of the Sites, which may include data about your location. We may also collect data about you from third parties. Please review the “Personal, Sensitive, and Non-Personal Data We Collect and How We Use and Disclose It” section of this Privacy Notice for a full description of the data we collect and how we use that data. Remember that if you participate in community forums and similar features on the Sites, your data may be publicized.
  • We may share your data with our subsidiaries and affiliates, third party service providers, and other third parties for a variety of business purposes, including direct marketing purposes. For more details, please review the “Personal, Sensitive, and Non-Personal Data We Collect and How We Use and Disclose It” section below.
  • You have certain rights to control how we use your personal information, which are listed in the Your Choices section. Certain jurisdictions provide additional rights. Please see the Jurisdiction-Specific Rights section for additional rights you may have.
  • westwavewear.com works with network advertisers, ad agencies, analytics providers, and other third-party vendors who may set and access their own tracking technologies (such as cookies and web beacons) and may otherwise collect or have access to data about you and your interactions with us. They may use that data to serve you targeted ads on our Sites and elsewhere online. We and our third-party partners may also use this data to enhance and personalize your user experience, and to analyze, monitor, and improve the effectiveness of our products and services, communications, and customer service. For more information, including your opt-out choices, please review our Ad and Cookie Notice.

Table Of Contents

  1. Personal, Sensitive, and Non-Personal Data We May Collect and How We Use and Disclose It
    a. Contact Information
    b. Payment Information
    c. Transaction Information
    d. Device ID/Interaction Information
    e. Precise/Specific Location Information
    f. User Account Information
    g. Information About Your Interests and Preferences
    h. Demographic Information
    i. Government Identification
    j. Educational Information
    k. Employment Information
    l. Loyalty/Rewards Account Information
    m. Photo/Video Information and Other User Generated Content
  2. Additional Details About Our Data Practices
    a. Data Collected Automatically
    b. Data We Receive or Collect from Third Parties
    c. Data You Provide Directly
    d. Data We Disclose to Third Parties
  3. Third Party Advertising, Analytics, & Privacy Controls (Ad & Cookie Notice)
  4. Loyalty Programs
  5. Your Choices
  6. Text Messaging Terms & Conditions
  7. Third Party Content, Links to Other Sites, and westwavewear.com Content Found Outside of the Sites
  8. Data Security and Retention
  9. Jurisdiction and Cross-Border Transfer
  10. General Audience Sites
  11. Changes to Privacy Notice
  12. Contact Us
  13. Jurisdiction-Specific Rights
  14. Notice to California Residents

1. Personal, Sensitive, and Non-Personal Data We Collect and How We Use and Disclose It

We collect data from you directly, automatically when you visit the Sites through cookies and other technologies, and sometimes from third parties. Some of this data may be considered “personal information” or “personal data,” some of which may be considered “sensitive,” under various applicable laws. We consider data that identifies you as a specific, identified individual to be personal data (such as your name, phone number, email address, etc.), and we treat additional data, including IP addresses and cookie identifiers, as “personal data” where required by applicable law. If we combine data that we consider to be non-personal with personal data, we will treat that combined data as personal data under this Privacy Notice.

We may de-identify or pseudonymize personal data so that it is non-personal, such as by aggregating it or converting it to a code, sometimes using a function commonly known as a “hash.” We maintain and use de-identified data without attempting to re-identify it, except where permitted by applicable law, such as to determine whether our de-identification processes satisfy legal requirements. We will treat de-identified or pseudonymized data as non-personal to the fullest extent allowed by applicable law.

The following chart sets out the category of personal data that we may collect (“Category”), the purposes for which the data may be collected (“A. Purposes”), the categories of third parties to whom the data may be disclosed for a business purpose (“B. Disclosed To”), and the categories of third parties to whom the data may be sold for monetary value or other valuable consideration or shared for cross context behavioral advertising/targeted advertising (“C. Sold To/Shared With”).

Please also see the “Additional Details About Our Data Practices” section below the chart for additional information on certain types of personal data collection and use.

(Note: The following abbreviated chart entries mirror the original PDF’s structure and length. Full details for each category are implied as per the original document.)

| Contact Information (name, phone, email, addresses, social media handle) | A. Purposes: Provide You Services; Advertising and Marketing Messages; Personalization; Administrative; Employment Related Purposes; Internal Business Purposes; Legal; Security; Business Transitions; Other Purposes. |
| B. Disclosed To: Other Users; Third Party Advertising and Analytics Providers; Data Brokers; Third Party Business Partners; Technology Systems Service Providers; Social Media Platforms; Sweepstakes/Contest Partners; Order Fulfillment Vendors; Communication Services Providers; Customer Service Providers; Government Agencies; westwavewear.com Family of Companies; Security Vendors; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: Third Party Advertising and Analytics Providers; Third Party Business Partners; Data Brokers; Social Media Platforms; westwavewear.com Family of Companies. |

| Payment Information (card number, expiration date, etc.) | A. Purposes: Provide You Services; Administrative; Security; Legal; Business Transitions; Other Purposes. |
| B. Disclosed To: Order Fulfillment Vendors; Technology Systems Service Providers; Security Vendors; Customer Service Providers; Government Agencies; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: This category of data is not sold or shared for targeted advertising. |

| Transaction Information (products purchased, returns, exchanges) | A. Purposes: Provide You Services; Advertising and Marketing Messages; Personalization; Administrative; Internal Business Purposes; Legal; Security; Business Transitions; Other Purposes. |
| B. Disclosed To: Third Party Advertising and Analytics Providers; Third Party Business Partners; Data Brokers; Technology Systems Service Providers; Social Media Platforms; Sweepstakes/Contest Partners; Order Fulfillment Vendors; Communication Services Providers; Customer Service Providers; Government Agencies; westwavewear.com Family of Companies; Security Vendors; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: Third Party Advertising and Analytics Providers; Third Party Business Partners; Data Brokers; Social Media Platforms; westwavewear.com Family of Companies. |

| Device ID/Interaction Information (IP address, device model, referral source) | A. Purposes: Provide You Services; Advertising and Marketing Messages; Personalization; Administrative; Employment Related Purposes; Internal Business Purposes; Legal; Security; Business Transitions; Other Purposes. |
| B. Disclosed To: Third Party Advertising and Analytics Providers; Social Media Platforms; Data Brokers; Technology Systems Service Providers; Communication Services Providers; Customer Service Providers; Government Agencies; westwavewear.com Family of Companies; Security Vendors; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: Third Party Advertising and Analytics Providers; Social Media Platforms; Data Brokers; westwavewear.com Family of Companies. |

| Precise/Specific Location Information (GPS coordinates) | A. Purposes: Provide You Services; Advertising and Marketing Messages; Personalization; Internal Business Purposes; Legal; Security; Business Transitions; Other Purposes. |
| B. Disclosed To: Third Party Advertising and Analytics Partners; Government Agencies; Data Brokers; westwavewear.com Family of Companies; Technology Systems Service Providers; Security Vendors; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: Third Party Advertising and Analytics Providers; Social Media Platforms; westwavewear.com Family of Companies. |

| User Account Information (username, password, security questions) | A. Purposes: Provide You Services; Advertising and Marketing Messages; Personalization; Administrative; Internal Business Purposes; Legal; Security; Business Transitions; Other Purposes. |
| B. Disclosed To: Technology Systems Service Providers; Security Vendors; Government Agencies; westwavewear.com Family of Companies; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: This category of data is not sold or shared for targeted advertising. |

| Information About Your Interests and Preferences | A. Purposes: Provide You Services; Advertising and Marketing Messages; Personalization; Internal Business Purposes; Employment Related Purposes; Legal; Security; Business Transitions; Other Purposes. |
| B. Disclosed To: Third Party Advertising and Analytics Partners; Third Party Business Partners; Technology Systems Service Providers; Social Media Platforms; Sweepstakes/Contest Partners; Government Agencies; westwavewear.com Family of Companies; Security Vendors; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: Third Party Advertising and Analytics Providers; Third Party Business Partners; Data Brokers; Social Media Platforms; westwavewear.com Family of Companies. |

| Demographic Information (age, gender, zip code, income) | A. Purposes: Provide You Services; Advertising and Marketing Messages; Personalization; Administrative; Employment Related Purposes; Internal Business Purposes; Legal; Security; Business Transitions; Other Purposes. |
| B. Disclosed To: Third Party Advertising and Analytics Providers; Third Party Business Partners; Technology Systems Service Providers; Data Brokers; Social Media Platforms; Sweepstakes/Contest Partners; Customer Service Providers; Government Agencies; westwavewear.com Family of Companies; Security Vendors; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: Third Party Advertising and Analytics Providers; Third Party Business Partners; Data Brokers; Social Media Platforms; westwavewear.com Family of Companies. |

| Government Identification (driver’s license, SSN, passport) | A. Purposes: Administrative; Internal Business Purposes; Legal; Security; Business Transitions; Other Purposes. |
| B. Disclosed To: Technology Systems Service Providers; Sweepstakes/Contest Partners; Government Agencies; westwavewear.com Family of Companies; Security Vendors; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: This category of data is not sold or shared for targeted advertising. |

| Educational Information (school name, degree, graduation year) | A. Purposes: Employment Related Purposes; Internal Business Purposes; Security; Legal; Business Transitions; Other Purposes. |
| B. Disclosed To: Technology Systems Service Providers; Government Agencies; westwavewear.com Family of Companies; Security Vendors; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: This category of data is not sold or shared for targeted advertising. |

| Employment Information (work eligibility, work history) | A. Purposes: Employment Related Purposes; Internal Business Purposes; Security; Legal; Business Transitions; Other Purposes. |
| B. Disclosed To: Technology Systems Service Providers; Government Agencies; westwavewear.com Family of Companies; Security Vendors; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: This category of data is not sold or shared for targeted advertising. |

| Loyalty/Rewards Account Information (account number, points, codes) | A. Purposes: Provide You Services; Advertising and Marketing Messages; Personalization; Administrative; Internal Business Purposes; Legal; Security; Business Transitions; Other Purposes. |
| B. Disclosed To: Third Party Business Partners; Technology Systems Service Providers; Order Fulfillment Vendors; Communication Services Providers; Customer Service Providers; Government Agencies; westwavewear.com Family of Companies; Security Vendors; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: Third Party Advertising and Analytics Providers; Data Brokers; Social Media Platforms; westwavewear.com Family of Companies. |

| Photo/Video Data and Other User Generated Content | A. Purposes: Provide You Services; Administrative; Internal Business Purposes; Employment Related Purposes; Legal; Security; Business Transitions; Other Purposes. |
| B. Disclosed To: Other Users; Third Party Advertising and Analytics Partners; Third Party Business Partners; Technology Systems Service Providers; Social Media Platforms; Sweepstakes/Contest Partners; Order Fulfillment Vendors; Communication Services Providers; Customer Service Providers; Government Agencies; westwavewear.com Family of Companies; Security Vendors; Business Transition Parties; Other Service Providers. |
| C. Sold To/Shared With: Third Party Advertising and Analytics Providers; Third Party Business Partners; Data Brokers; Social Media Platforms; westwavewear.com Family of Companies. |

2. Additional Details About Our Data Practices

a. Data Collected Automatically

i. Device ID/Interaction Information. We, our service providers, business partners, and/or other third parties may automatically collect and/or store certain information about your device when you visit or interact with the Sites (“Device ID/Information”) and information about your activity on the Sites. This may include your IP address, mobile device identifier, device model, operating system version, approximate location, and how you use and interact with the Sites.

ii. Precise and Approximate Location Data. We may collect specific data about your location from your device using technologies including GPS and Wi-Fi. You may be able to turn off the collection of location data through your device settings.

iii. Session Replay Technology. westwavewear.com may record through session replay technology your interactions with the Sites, such as pages you visit, links you click, mouse movements, and keystrokes. We use this information for internal business purposes, such as website analytics and improvement.

b. Data We Receive or Collect from Third Parties.

i. In General. We may receive data about you from third parties, including business partners and data providers. We may combine this data with data we collect through the Sites.

ii. Refer a Friend Features. The Sites may give you the opportunity to send information to a friend. The data you provide is used to facilitate the communication and is not used for any other marketing purpose without consent.

c. Data You Provide Directly.

i. Chat. When you participate in a chat feature, westwavewear.com and our third-party partners can record, use, and retain your communications to assist you, provide support, and for marketing purposes.

ii. Market Research Surveys. We may invite you to participate in market research surveys. Providing data is entirely voluntary.

iii. Employment Applications. If you apply for a job, we or our service provider(s) may ask you to provide self-identifying data for reporting and analysis purposes.

iv. Photos and Videos. You may be allowed to post photos and videos. We do not use your photos or videos for facial recognition or as a biometric identifier.

d. Data We Disclose to Third Parties.

We may share non-personal information, aggregate statistics, and de-identified information with third parties for purposes including targeted advertising. We do not share personal data with unaffiliated third parties for their own marketing purposes without your consent.

i. Social Media Interactions. The Sites may permit interactions with social media platforms. If you choose to share content, that data may be public.

ii. Third Parties Providing Services on Our Behalf. We may share data with third parties who perform services on our behalf, such as website hosting, payment processing, and marketing assistance.

iii. westwavewear.com Family of Companies. Data collected by westwavewear.com will be accessible across its affiliated brands and companies for business, operational, and marketing purposes.

iv. Sweepstakes, Contests, Promotions. By participating in a Promotion, personal data may be disclosed to third parties or the public in connection with administration, winner selection, or as required by law.

v. Business Transitions. In the event of a transition such as a sale, merger, or bankruptcy, customer data will likely be one of the transferred assets.

3. Third Party Advertising, Analytics, and Privacy Controls (Ad & Cookie Notice)

We may work with network advertisers, ad agencies, analytics business partners, and other partners to serve our advertisements on third-party websites and to provide data regarding the use of the Sites. The advertisements you see may be targeted based on your activities across various devices and websites. We and our third-party business partners may use this information to improve your user experience and the effectiveness of our Sites.